北京语言大学21春《英语商务通论》作业2

21春《英语商务通论》作业2
试卷总分100得分100
北京语言大学
第1题ThemajorformsofNTBare___.
A、quotas
B、voluntaryexportquotas
C、foreignexchangecontrol
D、statemonopoly
正确答案BCD
第2题Themostcommonchannelsofdistributionare___.
A、wholesalers
B、retailers
C、agent
D、brokers
正确答案BCD
第3题Toolsthatarecommonlyusedforpromotionare
A、dvertising
B、salespromotion
C、personalselling
D、publicrelations
正确答案BCD
第4题Whenidentifyingmarketsegmentsmarketerslookatsomevariablesthemostcommonbeing    奥鹏21春在线作业
A、Geographic
B、Demographic
C、Psychographic
D、Productuse
正确答案BCD
Beingasoleproprietordoesnotmeanyouarefreefromproblems.Therearesomeofthedisadvantagesas___.
A、unlimitedliability
B、limitedaccesstocapital
C、limitedmanagerialexpertise
D、easykeepoperationalandfinancialsecrecy
正确答案BC
第6题Inorderforadocumenttobeanegotiableinstrumentitmustcontainseveralcharacteristics
A、itmustbeinwritingandsignedbythemakerordrawer
B、itmustcontainanunconditionalpromiseorordertopayaspecificsunofmoney
C、paymentmustbemadeondemandoratadefinitefuturedate
D、itmustbepayabletoorderortobearer
正确答案BCD
第7题Consumerproductscanbefurtherclassifiedinto___.
A、conveniencegoods
B、shoppinggoods
C、specialtygoods
D、industrialgoods
正确答案BC
第8题FrederickHerzbergandhisassociatesputforwardatheorycalledthetwofactortheoryincluding___.
A、hygienicfactors
B、motivatingfactors
C、securityfactors
D、socialfactors
正确答案B
第9题Accordingtoitsattributespropertycanbeclassifiedinto___.
A、tangiblerealproperty
B、intangiblepersonalproperty
C、intellectualproperty
D、materialproperty
正确答案BC
Therearetwotypesofadvertising___.
A、productadvertising
B、institutionaladvertising
C、indooradvertising
D、outdooradvertising
正确答案B
第11题Acheckisessentiallyanorderinstructingthebanktopayagivensuntoadesignatedpersonorfirm.
A、错误
B、正确
正确答案
Acompletelyforeignownedenterpriseisindependentindecisionmakingandcantakealltheprofitsitmakes.
A、错误
B、正确
正确答案
第13题Multinationalcorporations(MNCs)arethehighestformfororganizinginternationalbusiness.
A、错误
B、正确
正确答案
第14题Welladministeredappraisalsareveryimportanttohumanresourcesdevelopmentbecausetheyprovidesystematicandregularfeedbacktoboththeemployerandtheemployeesabouthowwellthelatterperform.
A、错误
B、正确
正确答案
Moneyactsasaunitofaccountbecausewecanuseittomeasuretherelativevalueofgoodsandservices.
A、错误
B、正确
正确答案
第16题Publicrelationsisatoolwithwhichafirmbuildsgoodwillamongthepublicandmaintainsapositiveimageofitself.
A、错误
B、正确
正确答案
第17题Securitiesmarketscanbedividedintoprimaryandsecondarymarkets.
A、错误
B、正确
正确答案
第18题Afirmshouldgiveitsnewemployeesproperorientationandhelpthemadapttothenewenvironment.
A、错误
B、正确
正确答案
第19题Itisgenerallyagreedthatthefirstrevealingstudiesonhumanrelationsweremadebetween1932and1943attheHawthorneWorksPlantoftheWesternElectricCompany.
A、错误
B、正确
正确答案
Currentratioandquickratioaretwoofthemostcommonratiosusedtoanalyzeafirmsshorttermorliquidityposition.
A、错误
B、正确
正确答案

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